“Pitching to the media is not as complicated, daunting, or intimidating as you may think.
In fact, it can be as easy as sharing information you know will be appreciated by a colleague.
Know what your target publication, their writers and readers deem as important news then go ahead and create valuable content for them.
Next, initiate a personalized conversation with your prospect journalist and go ahead and make your pitch.
Follow these steps and see your response rates soar!”