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Interview with Matt Bochnak of HowToMotorcycleRepair.com on The Side Hustle Show.
This is a great example of a clear creator growth path.
Matt Bochnak started by creating blog content to generate leads for his motorcycle repair service. He built up his YouTube channel to 100k subscribers and shifted to passive income with paid digital products, affiliate sales, YouTube ads, and his own physical product.
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“Over the past few years, Potsiadlo has amassed 260,000 subscribers and 32 million views on YouTube by teaching his audience how to play popular songs on the guitar.”
Big Ideas:
► Start with what is popular. The best way to grow an audience is to create content that people are searching for.
► Leverage trends. Creating a song lesson for Let It Go from the movie Frozen, led to 500k views in a month.
► Make it better. Easy-to-understand graphics in the videos and a downloadable PDF make it much easier to learn than the typical guitar lesson video on YouTube.
► Build a membership. The monthly subscription through Patreon pays more than YouTube ads and provides consistent income.
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“Cathryn Lavery is the Founder & CEO of BestSelf. Since 2013 she’s designed, launched and sold over $32 Million in consumer products.”
The interview covers:
► Designing and selling print posters as a side hustle.
► Crowdfunding on Kickstarter to presell products.
► The importance of choosing a product with repeat purchases.
► The difficulties of selling products from China.
► Opportunities for selling locally made products.
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Hillier Smith is a world class YouTube editor and in this video interview he’ll teach you some of the secrets he’s used to make viral videos for Logan Paul.
“People underestimate how audiences are going to engage with the content. They are coming in with zero context and are actively seeking the first reason to stop watching. You need to cater to both of those problems.”
“The best YouTube content cuts out more than 70% of what they film.”
via @fortheinterested
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Samir is the co-host of the popular YouTube channel, Colin and Samir, and publishes The Publish Press creator economy newsletter.
Samir and Colin started their business by focusing on lacrosse content and creating a marketing agency for lacrosse-focused companies. They sold this company to WhistleSports.
Big Idea: Dominating a narrow niche can be leveraged to bigger opportunities as your audience grows.
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“How Miss Excel Creates Viral Content On TikTok and Leverages It To Generate $100K Days”
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“That’s the number of followers Isaiah Photo earned on his YouTube channel since January.
Ten months ago he pivoted his YouTube channel from long-form challenge and competition videos to almost exclusively Shorts. At the time, he had around 100,000 subscribers—now he has 4 million.”
Big Idea: With massive information overload, shorter content is winning.
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“Does Influencer Marketing work? How can Creators monetize their audience? Find out and get more insights into successful influencer businesses, right here.”
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Master Essential Creator Skills
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