MSCHF is a very interesting company that launches unique products every two weeks that are designed to get a lot of publicity.
I found this older article to find more information about the founder Gabriel Whaley. There is a lot to learn from his marketing genius.
“One of his first projects took the form of a website where he sold bad advice on Twitter for $1 per tweet. It went viral (sorry, Gabriel, made some headlines across the globe and — more importantly — got him noticed by BuzzFeed, which offered him a job.”
“MSCHF, born from “miscellaneous mischief,” officially launched when Gabriel convinced Casper to take a chance on a 25-year-old. They wanted viral (sorry) success, and the agency served it up hot and heavy with Late Night Snap Hacks. It was a simple website that helps you fake a social life on Snapchat so you can chill in your bed instead of going out.”