Mark Mason is the multi-million dollar author of The Subtle Art of Not Giving a F*ck, Everything Is F*cked, and co-author of the Will Smith memoir Will.

Manson got his start coaching men on how to pick up women and later switched to self-help topics.

His blog post The Subtle Art of Not Giving a F*ck got the attention of an assistant to a New York literary agent and led to the book deal that would go on to sell more than 12 million copies.

Big Ideas:

► One single blog post can lead to a lucrative, long-term businesses. Here are two other examples:

13 Things Mentally Strong People Don’t Do
The Crossroads of Should and Must

► The Subtle Art of Not Giving a F*ck blog post was not even original. Author Julien Smith had a very popular post with a similar name about 4 years earlier. There are opportunities to take old ideas and make them new again.

How Ben Issen created a product in 2 weeks that turned out to be his main source of income for 2 years.

He created a Notion Pack of templates for freelancers and launched it on ProductHunt.

via @samdickie

Big Idea: Side projects like this can lucrative and a great way to grow your following.

Related Link: More examples of successful side projects. via @publiclab

Mario Gabriele’s The Generalist Newsletter just hit 60k subscribers. This article shares his growth in the first 12 months.

“The Generalist has made money in three ways: subscriptions, sponsorships, and NFT sales. Before fees, that totals roughly $308,000.”

Big Ideas:

► Long-form, original content can be a growth engine for a newsletter. (Curated content is not.) Other examples are Packy McCormick and Lenny Rachitsky.

► Social media is a slot machine. “Posting on Twitter and LinkedIn has proven a solid way to attract new subscribers, but it’s hard to know what will take off.”

Related Link: Should You Start a Paid Newsletter – growthcurrency

“My agency has written 10,000+ pieces of copy. Our #1 Copywriting Rule: Never write copy from scratch, always use a framework. Here are 10 proven copywriting frameworks to write high-converting copy.”

via @blakeburge

Solid advice for all freelancers and agencies.

Six ways to stand out with potential customers:

► Make it personal: Pick a specific industry
► Build trust and learn to tell stories: A bi-monthly newsletter
► Collaborate with individual creators
► Share your process using text and video
► Write, write, and write some more
► Teach what you know

Jason Resnick walks you through a system to segment email subscribers based on their interest in your products.

Big Idea: This shows exactly how powerful tools like ConvertKit can be when used fully.

Gillian Perkins offers some of the best advice I’ve heard on finding your niche.

Two common mistakes
► Choosing a niche too early or one that is too narrow.
► Not choosing a product or service narrow enough.

“If you focus on choosing a specific product or service to offer and on simply clarifying the value of that and what problem you are solving… your target market is going to define itself.”

via @markshpuntov

Ever thought about writing a book? Author Anna David from Legacy Launch Pad publishes the Bestselling Book Bulletin newsletter. Every issue answers a common publishing question, has a book publishing success story, and covers the latest publishing news.

If you want to finally move forward with your book, subscribe to her newsletter and podcast. Anna has a huge library of past interviews that is a goldmine of insights for everything you need to build a business from your book.

Here is a selection of the best links I’ve found this week to level up your creator skills.

You’re Doing Email Marketing Wrong – cjchilvers via @timstodz

8 Brilliant Content Marketing Examples – neilpatel

Examples of great landing page copy – greatlandingpagecopy via @highrise

How To Promote Your Newsletter – youarethemedia

7 Steps To Grow Organically On TikTok – alexgarcia

Brand Deals 101 With Apple Crider of Creators Agency – videohusky