Lexi Grant shares her journey from a freelance journalist to her own content marketing agency. She later started her own site, The Write Life, leveraging the skills and talent she had in her agency. The Write Life went on to sell for mid-six figures.”
Her latest business is They Got Acquired, which profiles businesses that have sold for between $100k and $50m.
There are some good insights in this podcast. I’m especially impressed by the production quality. This is going to be a big company.
Big Idea: Great example of the value of approaching your creator business as a startup rather than a solo creator. There are much bigger opportunities when you do everything at a higher level.
Related link: Nathan Barry breaks down this growth path in Ladders of Wealth Creation.