Detailed analysis into what works on LinkedIn.
Big Ideas:
► Less than 1% of people on LinkedIn publish a post once a month.
► 16% don’t publish, but engage with content.
► 60% consume content, but don’t engage with any content. 90% of your future customers are in this silent majority.
► Getting users to click the “See More” link is very important.
► The more comments you get and the more you respond to those comments, the more your post will get boosted by the algorithm.
via @fortheinterested