Leverage your about page for subscribers – Brian Dean

I’ve built two newsletters to 100k+ subscribers.

And there’s a strategy I’ve used that I don’t hear anyone talk about.

Here’s how it works:

Your about page is one of the most-visited pages on your website.

(Especially for people that are already on your site)

Even better:

The people that go to your about page usually like you.

Which means they’re PRIMED to subscribe.