How to learn from unsubscribes

How to learn from unsubscribes

How to learn from unsubscribes

In this episode, Alyssa and Melissa discuss why an unsubscribe option is a win-win, what you can learn from every exit survey, how not to position your unsubscribe option, and why trying your best to avoid them can turn a minor loss into an email catastrophe.

Insight you can gain from unsubscribe survey responses:

  • Are you sending too often?
  • Are your emails still providing value?
  • Do you have a listbombing issue?
  • Do you have a list collection issue?
  • Is it time to clean your list?
https://share.transistor.fm/s/26afcf75