In this episode, Alyssa and Melissa discuss why an unsubscribe option is a win-win, what you can learn from every exit survey, how not to position your unsubscribe option, and why trying your best to avoid them can turn a minor loss into an email catastrophe.
Insight you can gain from unsubscribe survey responses:
- Are you sending too often?
- Are your emails still providing value?
- Do you have a listbombing issue?
- Do you have a list collection issue?
- Is it time to clean your list?