It’s important to give people a reason to sign up to your email list. A lead magnet is a short ebook, checklist, resource list, etc. to encourage people to subscribe. Pat Flynn offers advice getting the most out of your lead magnets. 1. Make it visual. Show them what they will get. 2. Sell it. Convince people that it is worth their time and email. 3. Experiment. Try different kinds to see what works. Shorter lead magnets are working better. He is getting a 60 to 70% conversion rate on his landing pages. Pat provides lots of examples and value in this video. Lead magnets are something I need to work on for IdeaEconomy.net.