“Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords.
- Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.
- Choosing the wrong keywords means wasting your time and budget on content that will never gain visibility in search results.
- Conversely, choosing smart, targeted keywords can help carve out and dominate a traffic niche that raises you above the competition.”