“Keyword gap analysis identifies valuable keywords that your competitors rank highly for, but you do not. It can include both organic and paid keywords.
Manually performing this keyword gap analysis is challenging, as you might compare thousands of keywords across several domains.
However, with the Semrush Keyword Gap tool, you can tailor your competitive analysis to:
- Identify the unique keywords your competitor is ranking for that you are not.
- Use subdomain, subfolder, and URL-level analysis to extract the highest value keyword targets.
- Filter by SERP data – position, difficulty, search intent, and more – in order prioritize the best opportunities”