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Initially hesitant to create TikTok videos, Kat Norton has grown a community of 860k on TikTok and 636k on Instagram in 2 years through viral Excel videos with music and dance.
Big Idea: No topic is too boring if you bring energy and creativity to it.
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Carrie Forest talks about how she leveraged SEO and outsourced workers to get her food blog to 600k monthly visitors and $20k per month in revenue.
Big Ideas:
► Niche websites can be a very lucrative opportunity for creators.
► Hiring outsourced workers can accelerate your growth. It’s hard to do it all yourself.
► SEO can be a powerful driver of traffic. Carrie has had good success with Google Web Stories.
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Dan Oshinsky shares how Inbox Collective became a successful consulting and public speaking business built off his “Not a Newsletter” newsletter.
If you aren’t subscribed, Not a Newsletter is a long Google Doc of links for newsletter creators. It’s not a great reading experience, but it seems to be working for him.
Big Idea: Focusing on B2B content can lead to more lucrative consulting and speaking opportunities.
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Tim Stoddart and Ethan Brooks break down why Psychology Today has a great business model.
Big Ideas:
► Psychology Today’s business model is lead generation for psychologists. (There are opportunities to do this for many other industries.)
► They are leveraging programmatic SEO to rank for hundreds of keywords.
Business Idea: Tim Stoddart also talks about why he thinks local content with a business directory is a great business opportunity.
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Ayush Chaturvedi shares how 4 different companies used side projects to fuel their growth.
Big Idea: Small side projects can be a great way to promote your business. Instead of advertising, what can you build to attract your target audience?
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Alex Llull shares the details behind his popular newsletter. He shares subscriber numbers, advertising revenues, how he gets subscribers, and more.
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Mark Masters of You Are The Media about the importance of enabling members of his community to take the lead on events.
Big Ideas:
► “Giving up control and handing the torch to others, means the entire effort becomes stronger.”
► In-person events are a powerful way to build a local community. Those connections are much stronger than online relationships.
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Matt Giovanisci has an interactive timeline of his journey as an entrepreneur and how he built a six-figure business from scratch.
Matt Giovanisci’s main business is the $250k per year SwimUniversity niche site, but he has other projects including BrewCabin and MoneyLab.
Big Ideas:
► There are good business opportunities with niche websites.
► Skills like writing, SEO, video creation, and WordPress development are transferrable to many many businesses and niches.
► Building in public, like Matt does, is a great way to build your audience.
► Timeline content like this is very interesting. I’m sure there will be more of it moving forward.
Related Link: Matt Giovanisci was recently interviewed on $100MBA
via @counterweightcreative
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A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.
Big Idea: Instead of high-pressure sales tactics, how about marketing to others the way we want to be marketed to?
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Rishikesh Sreehari publishes the 10+1 Things newsletter. Every week he shares 11 interesting links on all topics imaginable. It’s a great way to add a little serendipity to your content diet and learn cool new things.
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Master Essential Creator Skills
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