99% of creators are not ready to sell high-priced courses “As someone who has sold over $500,000 in courses at an ARPU (average revenue per user) of $79.25, here’s my parting advice for new course creators: • Keep your course between 30 and 45 minutes. • Focus on high-value information, not production value. • Make sure your customers achieve one very specific outcome. • Use automated systems to turn everyone into an affiliate for word-of-mouth. Thousands of happy customers + word-of-mouth chatter + motivated affiliates = a scalable course business.” |