99% of creators are not ready to sell high-priced courses
“As someone who has sold over $500,000 in courses at an ARPU (average revenue per user) of $79.25, here’s my parting advice for new course creators:
• Keep your course between 30 and 45 minutes.
• Focus on high-value information, not production value.
• Make sure your customers achieve one very specific outcome.
• Use automated systems to turn everyone into an affiliate for word-of-mouth.
Thousands of happy customers + word-of-mouth chatter + motivated affiliates = a scalable course business.”