Justin Welsh: How to Use ‘Engagement Loops’ to Grow Your Brand & Business

Justin Welsh shares how he uses both his newsletter and social media to get more attention to his content.

► Create content with a specific newsletter issue (or article) in mind.
► Make sure each newsletter has embedded Tweets or other content.
► Make sure a large portion of your social content has links to newsletter issues.
► As long as you have these things in order, it’s pretty simple to arrange the pieces to put your readers in a engagement loop of wonderful content.

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