9 Journalism Tactics That Work for SEO Content Writing

In this column, you’ll learn journalism tactics you can use to add SEO muscle to your content, which simultaneously fueling Google’s E-A-T guidelines (Expertise, Authoritativeness, and Trustworthiness). Each tactic will help influence the E-A-T elements by:

Positioning you as an expert on the subject and within your industry.
Positioning your website as an authoritative source because many other sources link to your content due to its strength.
Positioning you and your website as a trustworthy source because of the above two combined.