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Josh Spector of For The Interested shares what he would do if he were starting today.
► Focus on a service, not a product.
► Charge $2000 to $5000 per month.
► Try to find a simple and unique offer that is easy to understand.
► Try to find 12-month engagments over short one-off services.
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Joe Pulizzi and Daren Smith talk about the origins of the 10k Creator Podcast. There are some great lessons on how creators can leverage other people’s audiences.
Big Ideas:
► Daren was turned down to speak at Joe Pulizzi’s creator conference, but later gave free books to all the attendees.
► In-person meetups are a great way to build relationships. Daren first pitched Joe on working together at the conference.
► The importance of working with partners to grow your audience and business.
► Preselling content projects to sponsors.
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“In this episode, we talk about the numbers behind the $100 MBA podcast, his strategy for growing the podcast, his process for publishing a daily show, and why you should really focus on your strengths when you’re getting started.”
Big Idea:
Good example of ‘Creator as Startup.’ Approaching your content creation as a business can lead to drastically different results.
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“The single biggest thing holding back beginner writers: Thinking you need to be an expert to write about something. The truth is, you are an expert—once you get specific enough.”
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“If you have a hard time converting your followers into clients or customers, then you have a trust problem. And if you have a trust problem, you probably have a legitimacy problem.”
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“TikTok just announced its expanding the length of video descriptions from 300 to 2,200 characters. This may seem small, but it’s significant in the context of how the product is evolving.”
Big Idea:
“As TikTok has trained everyone to interact with videos, don’t be surprised to see links to other sites or to purchase products, all within a video description or the content more broadly (and this isn’t much different from YouTube descriptions today). It won’t feel exactly like a blog post, but a video could monetize and drive business like one.”
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Dylan Redekop of Growth Currency shares many ways to grow your newsletter.
I like the idea of reposting to Substack to take advantage of their recommendations feature.
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Great advice on creating and growing a winning newsletter.
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“It’s not an issue because they don’t work, because they usually do. It’s a problem because implementing growth hacks in your audience-building strategy leads to unforeseen and often disastrous consequences.”
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“It has always been the prime function of mythology and rite to supply the symbols that carry the human spirit forward.”
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Join 1000+ subscribers learning how No-Code makers went from 0 to acquired.
No-Code tools make it easier to create apps and software projects without a developer’s background. Katt Risen’s newsletter showcases no-code businesses that were acquired.
Related Link:
The 100 Days of No Code Bootcamp starts on Nov 7th.
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Master Essential Creator Skills
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