Here is a great interview with Joel Runyon of ImpossibleHQ. His story is a very expiring example of all the opportunities available to entrepreneurs now. He has bootstrapped multiple businesses, ran 7 ultramarathons on 7 continents to build 7 schools for PencilsofPromise, and he has a great brand with Impossible.
“Joel Runyon started Impossible in 2010 as a way to push his limits and do something impossible. He’s a driven and determined entrepreneur, blogger, and athlete, and his lifestyle challenges have allowed him to set records and give back by supporting charity.”
“While running his brand, he’s also running multiple other brands such as a meal plan company, a fitness app, a productivity app, as well as being an advisor to multiple other companies.”
There are so many great lessons here:
-Blogging and podcasting to build an audience and become well known. -Doing interesting things like running ultramarathons around the world, raising money for charity, and doing cold shower therapy. -Writing evergreen content to get found in search engines. -Guest posting for early traction. -The value of great branding with Impossible and the 777 project.