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Dickie Bush and Nicholas Cole interview JK Molina. JK has 109k followers on Twitter and is the founder of TweetHunter and TrafficandOffers community. He got his start by ghostwriting tweets.
Some good insights here on positioning your services and writing popular Twitter threads
Big Ideas:
► Every single marketing problem you have boils down to 3 things: Traffic, Market, or Offer. (Starts at 24:30)
► You are not getting paid to write. You are getting paid for results.
► You are either helping people make more money or save time. Nothing else.
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Great video by Colin & Samir analyzing maker Tuber Simone Giertz. Giertz is famous for videos of useless inventions.
I highly recommend this video. There are many insights here for all creators.
Big Ideas:
► Is your video a product or presentation?
Are you recording just to make a YouTube video or are you filming something that would happen anyway?
► Do you have content-product fit?
Are you selling something that naturally fits in with the content you create?
► What is your definition of success?
Are you doing the work you want to do?
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“1h framework for Twitter growth, a couple of unusual content formats, and a mini-essay on creators becoming businesses.”
Big Idea: Use text art to make your tweets stand out. This is the first time I’ve heard anyone mention this.
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What I learned building an eight-figure candle business
Ajay Mehta offers his advice for starting a business selling physical products.
Big Idea: Selling physical products can be very lucrative for creators. Nathan Barry’s Billion Dollar Creator is one of the best articles on this.
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“Launching your membership is a matter of getting your ducks in a row, and there are 4 things every membership needs before it launches.”
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“Is your work good enough to get the outcomes you’re looking for? Because it’s unfair to expect the same outcomes of top creators if you aren’t creating the same quality of work on a CONSISTENT basis. Not just one-off pieces here and there, but CONSISTENTLY high-quality work that values the viewer.”
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“ConvertKit just released their 2022 State of the Creator Economy report. They surveyed over 2,500 creators to get their insights on how they run their business, how they make money, and more. These are my top 7 takeaways.”
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Jay Clouse offers his advice for creators.
“I had a little bit of a special milestone this week. Creative Companion, which has been the backbone of my entire business for nearly five years now, crossed 10,000 total email subscribers.”
via @creativewayfinding
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