Jay Clouse and Jay Acunzo Discuss their Premium Membership Programs
“In this episode of Jay Talking, we talk about how we structured our membership programs, the difference between creators following a Tesla vs. a Toyota model, the psychology of pricing a membership, how I presold access to the Creative Companion Club, and the uncertainties we didn’t let hold us back.”
Big Idea: New creators often tend to price their products on the low side, but you attract better customers an require fewer sales if you price higher.