2 Million Subscribers in 1 Month That’s the number of followers Isaiah Photo earned on his YouTube channel since January. Ten months ago he pivoted his YouTube channel from long-form challenge and competition videos to almost exclusively Shorts. At the time, he had around 100,000 subscribers—now he has 4 million.” “By the Numbers: 5.3 million → Isaiah Photo’s average daily views over the last two weeks. 66,000 → average number of daily subscribers Isaiah Photo gained over the last month. 18x → how much his monthly subscriber rate increased in the first month of uploading Shorts.” Big Idea: With massive information overload, shorter content is winning. |