Slogging it out on a weak business idea is tough. You really notice it when you have the right product/fit because everything becomes so much easier. ‘An idea is bad when it takes too much effort and time to achieve (and sustain) the desired results.” ‘A good business idea has these characteristics:
- Has demonstrated strong market demand
- Multiplies your effort and returns healthy profit margins
- Is a fit for you as a founder (your skills, experience, network)”
Sometimes a great idea is just how you present it. The first name for Tim Ferriss’s Four Hour Work Week, was “Drug Dealing for Fun and Profit”. There is no way the book would have become a global bestseller for years without the genius name. Try a lot of ideas to find the good ones.