Jordan Harbinger interviewed Blake Mycoskie of TOMS Shoes. TOMS Shoes made the buy-one-give-one charity model famous and have now donated more than 95 million pairs of shoes to those in need. TOMS is a great example of creating something remarkable where customers share the story behind the brand. In our hyper-competitive world, having a good story that resonates with customers is becoming increasingly important. Blake Mycoskie’s new business Madefor is also breaking new ground. It is a 10-month program to help you become a better person and it is completely offline. Every month members receive a kit in the mail that helps them build better habits in areas like sleep, hydration, movement, gratitude, etc. I think there are big opportunities for real-world training and products like this. More and more people are looking for ways to improve themselves away from our screens. Other examples are print journals from John Lee Dumas and Best Self Co that also seem to be selling well. Can you bring an aspect of your business offline?
