‘Information Gain’ and the New Future of SEO
“Rewarding Content for Being Different, Not Just Better
The simplest interpretation of this patent is that an article that adds something new to the discussion may rank more highly than an article that repeats the same information as others. Inversely, if your article offers the same core information as one the searcher has already read, it might be ranked lower.”
Big Idea: SEO is evolving to reward unique content, not just the most comprehensive.