What is Inbound Marketing? A Beginner’s Guide

“Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content.

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah—who noticed that a new marketing paradigm was needed for the Internet age—the goal of inbound marketing is to get found by prospects and customers while building a strong relationship with them.

In this post, we’ll learn:

How inbound differs from outbound marketing
How inbound marketing works
How to get started with inbound marketing”