“Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content.
Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah—who noticed that a new marketing paradigm was needed for the Internet age—the goal of inbound marketing is to get found by prospects and customers while building a strong relationship with them.
In this post, we’ll learn:
- How inbound differs from outbound marketing
- How inbound marketing works
- How to get started with inbound marketing”