Hustle Culture: Necessary Evil or Toxic Trend?

Dickie Bush and Khe Hy debate the value of intense effort on your business.

“I am a fan of hustle culture. The truth is, most people should be doing way more. Worst case, you go too hard & have short-term burnout—but at least you found your limits. Best case, that short period of volume & intensity completely changes your life’s trajectory. Win-win.”

Big Idea: If you want to be exceptional at anything, you need to put in an exceptional effort. Front loading that effort in the beginning can pay off for years to come.

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