Dickie Bush and Khe Hy debate the value of intense effort on your business.
“I am a fan of hustle culture. The truth is, most people should be doing way more. Worst case, you go too hard & have short-term burnout—but at least you found your limits. Best case, that short period of volume & intensity completely changes your life’s trajectory. Win-win.”
Big Idea: If you want to be exceptional at anything, you need to put in an exceptional effort. Front loading that effort in the beginning can pay off for years to come.