If you are not familiar with Zapier, it’s the automation tool that allows you to integrate different software apps. It’s worth looking into if you haven’t used it before. It’s a very powerful no-code tool with built-in integrations with most major apps.
This article focuses on how Zapier got its early customers by answering integration questions on various forums. These were highly motivated potential customers that had a real problem they were willing to pay money to solve.
It’s also worth noting that the first MVP of the company was not an automated tool. The team would manually do the integrations and then email the customer after it was done. You don’t always need a working product to start selling.