How To Write Compelling Ad Copy – Alex Garcia

How To Write Compelling Ad Copy - Alex Garcia

How To Write Compelling Ad Copy – Alex Garcia

“Part of writing excellent ad copy is knowing who you’re writing for.

Another important factor is knowing what stage that person is at along the customer journey.

Knowing that stage identifies their level of awareness.

So, when writing copy, you need to consider five levels of awareness.

These levels of awareness will structure how you message your product, its value proposition, and its benefits.”