Many new visitors to your blog will check out your about page if they liked the first content they saw. Having a good about page will help convert visitors to subscribers. Ryan Robinson of Ryob.com has a comprehensive guide with examples from his site. Of course, he has an amazing about page. I need to implement more of his advice on the IdeaEconomy.net site. By the way, Ryan Robinson earns tens of thousands of dollars per month from affiliate commissions promoting website hosting and other services. He is a good person to learn from.