“Writing a headline isn’t that hard. You can get the basics down with a simple three-step system. Just keep a few things in mind as you work through it:
- You should write your headlines for Google searchers, since, most likely, as mentioned earlier, most of your traffic comes from search.
- It’s usually best to write your headline before writing your blog post, so this system takes that approach. That said, you can still use each step to refine an ad-hoc headline.
- You should avoid clickbait by having the article’s true contents in mind as you go through the steps. Often writing a headline after you write the article causes you to overpromise what readers will get out of the article. If the article doesn’t deliver, well, that’s clickbait.
Now let’s write that headline!
- Pick a Format
- Add a winning angle
- Make it human”