“Just imagine how disappointed you’d be after crafting a killer headline for your post, only to lose readers with an opening that failed to carry the momentum.
A great headline mixed with a weak opening is like inviting someone into your house, only to slam the door in their face as they approach.
Of course that’s not the impression you want to give with your blog posts. You want to create a welcoming environment that shows readers they’re in the right place.”
5 easy ways to open your blog post with a bang:
1. Ask a question
2. Share an anecdote or a quote
3. Invoke the mind’s eye to write a blog post introduction
4. Use an analogy, a metaphor, or a simile
5. Cite a persuasive statistic