Big Idea: Artificial Intelligence writing tools are here and they are getting better very quickly. It won’t be long until search results are dominated by AI-generated content.
Ryan Law offers some ideas on how to compete.
“AI writing tools mean that the marginal cost of a blog post is nosediving from multiple skilled person-hours to minutes spent in a freemium SaaS product. In the near future, any company with a modest budget and a functioning internet connection will be able to pump out truly mind-numbing volumes of content.”
“If you open yourself to the idea that we’re on the cusp of a staggering uptick in AI-fueled content creation, most of which will be functional but unremarkable, one clear realization emerges: Quality is a powerful differentiator today, but it’s about to become vastly more important.”
Related: Check out this article for examples of what AI can already do for audio and video.