How to use TikTok to grow your email list – Eva Gutierrez
“Creators know a long-term career can’t come from rented platforms, for example, TikTok, Instagram, Twitter, YouTube, and Facebook. These are all platforms you don’t own, which means you lose control over the percentage of your audience that sees your content. Growing to 100,000 followers stings when only 5% of your audience saw your latest Reel.”