This is the best interview I’ve heard in a long time. Matt Gray interviews Chris Do of The Futur.
Here are just a few of the many important insights here.
Big Ideas:
► “It’s very important for you to learn how to articulate your thinking, your ideas, and your opinions to other people. but it’s more important that you practice articulating thoughts because you gain clarity through articulation.”
► Why you don’t want an early viral hit. “You need to explore in relative anonymity to find your voice, the subject matter that you want to speak on, and your style of delivering it.”
► The value of hiring a quality, expensive company to do all the work for a project. “Now you have definitive proof that your studio your company your agency has been able to do work at a level which you’ve always admired.”