“The quote “if you build it, they will come,” made famous by the film Field of Dreams, is a controversial one in the marketing world. On the one hand, creating something of quality is bound to gain attention. But every creator and business owner must work to get initial traction.
Your work has to get noticed before it can be appreciated, read, and supported. Growth requires intention. And of all the growth levers one can access, search engine optimization (SEO) stands as one the best options. It’s reliable, cost-effective, and compounds.
The trick is to pursue an SEO strategy that makes sense for the size of your operation.”