“Launching your startup in the right community is so important — the best startups do it multiple times on multiple forums. Airbnb famously launched three times, finally taking off at SXSW in 2008.
Executing a launch well is also great training for a startup in how to run a cross-functional, strategic project because product launches need all key functions of a pre–product market fit startup to align:
- Does your messaging attract the right users?
- Does your product deliver on your core message?
- Do customers come back to your product and promote it?”