Jay Yang summarizes Shaan Puri’s Viral Writing 101 interview with Ship30for30. He provides specific examples of the 8 universal emotions to target.
LOL – that’s so funny!
AWW – that’s sooo cute!
WOW – that’s amazing!
WTF – that pisses me off!
NSFW – that’s crazy!
OHHHH- *now* I get it!
YAY – that’s great news!
FINALLY – *someone said what I feel!*
I shared the video in a past edition but the examples here are worth going through.