Kevin Cheung shows the exact steps to identify and connect with your audience.
Big Idea: There is no secret here. Become an active and valuable member of the tribe you want to reach.
1. Locate the tribal leaders 2. Identify the members surrounding the tribal leaders 3. Befriend with tribe members 4. Become one of the tribe members 5. Establish your reputation in this tribe 6. Guess what, you’ve not just found your target audience, you’re growing an audience by first becoming an audience