How to Find Your Niche – Gillian Perkins

How to Find Your Niche- Gillian Perkins

Gillian Perkins offers some of the best advice I’ve heard on finding your niche.

Two common mistakes
► Choosing a niche too early or one that is too narrow.
► Not choosing a product or service narrow enough.

“If you focus on choosing a specific product or service to offer and on simply clarifying the value of that and what problem you are solving… your target market is going to define itself.”