How to Find Your Niche (and why the typical advice is bad)

Jay Clouse says you don’t “find your niche,” you “choose your purpose.”

“Instead of thinking in terms of niche, think about the purpose of your work – who do you help, and what do you help them to do? You don’t find your purpose – you choose it. So think big. Think long-term. Think aspirationally. You may even want to create a new category around your approach.”

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