John Jantsch of Duct Tape Marketing interviews Story Brand agency owner and author of Marketing Made Simple, Donald Miller. Don’t tell your story, invite customers into your story. No one wants to hear your story, unless you can help them survive. I like Donald’s simple framework for a marketing plan. You need these 5 things: 1. a good one-liner, 2. a landing page website, 3. a lead generating PDF, 4. an email nurturing campaign, and 5. an email sales campaign. Having frameworks like this in your business is very important. They can sometimes seem obvious when you hear about them all the time, but that is also why they are powerful. Don’t skip the obvious ideas. I’m at 1 and 2 with IdeaEconomy. Number 3 is coming soon. 🙂