“Building an audience for your work is easier and harder than it’s ever been. It’s easier because we have the tools and resources to create our work, and the distribution channels to spread that work.”
“It’s harder than ever to build an audience because there’s a scarcity of attention. Most people spend a few minutes on dozens of web sites instead of several days reading the books of one author. With such a scarcity of attention, the only viable strategy to build an an audience for your work is to focus on mastery instead of metrics.”
“It’s harder than ever to build an audience because there’s a scarcity of attention. Most people spend a few minutes on dozens of web sites instead of several days reading the books of one author. With such a scarcity of attention, the only viable strategy to build an an audience for your work is to focus on mastery instead of metrics.”