“While many aspiring creators are dreaming of audiences of millions of followers, I suggest looking at these more grounded examples. Build a business that generates revenue, and use creator tools and social media as a tool to help market this business, and not as a means to an end.”
Big Idea: Don’t become a creator, focus on becoming a one-person business. The most successful creators think beyond content creation and invest the time and money to build a real business. I’m calling this ‘Creator as Startup’. Two great examples are TheyGotAcquired and TheTilt.