How newsletters use the Beehiiv analytics dashboard.
► Ottawa Lookout can get email subscribers for US$0.35 to $0.50
► Payload gets 10% of its subscribers through referrals.
► “Readers from TikTok had a 10% higher open rate than those from Facebook, but readers from Facebook had a 10% higher click rate. And for Fantasy Life, clicks — not opens — are the best measure of engagement.”