Mailchimp changed from just email to an all-in-one marketing platform. This article is about the launch of the new direction. I think it’s also worth noting that this is a re-bundling business model. Single focused business models like Lead Pages, ConvertKit, Teachable, and now Mailchimp are adding more services to be a more comprehensive offering for their customers. The trend seems to be shifting away from the single-focused businesses that were successful in recent years.