How Survey Tool Doopool Got their First 1000 Customers

How Survey Tool Doopool Got their First 1000 Customers

First1000 has an interesting article on how Doopool grew in the early days. Here are some notes:

  • They had their first MVP completed in 4 days and tested it in a co-working space to get feedback.
  • In the early days, they mistakenly focused on a feature that customers didn’t want. They just wanted an easy survey tool.
  • Cold calling and direct sales was what worked early on.
  • Outreach with tools that fake personalization and use gimmicks¬†to be humourous didn’t work.

Business Lessons: 

  • Starting a business is difficult. It’s likely that the founder has to be the first salesperson to make calls and get meetings. That is a very common start to most successful businesses
  • Gimmicks to make it look like you are doing something personalized can be interesting early on, but can also be irritating.
  • How fast can you get a MVP out to for initial feedback? 4 days is awesome!

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