While writing a book is a lot of work, it can be a great way to establish yourself as an expert and generate leads for your business.
“Original intellectual property builds trust. It applies to podcasts and blogs and it applies to books, which is why James has a publishing team and Keller Williams has its publishing arm. IP is a way to build a conversation, even without you, that can lead to conversions.”
“Doing the right thing over a long period of time is one of the concepts of The ONE Thing, and it is one of the principles of effective content marketing.”