How Long Do Creators Last?

How Long Do Creators Last?

According to @mattkoval, the average creator lifecyle lasts 5 to 7 years. 


► fame is fleeting
► show formats get stale
► creators become exhausted
► it’s an emotional rollercoaster
► algorithms prioritize viewers

Big Idea: Successful creators need to think more like startups and build a business that doesn’t depend on their personality.

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