How Long Do Creators Last?

https://www.youtube.com/watch?v=HR1mh2KuPXE&t=51s

How Long Do Creators Last?

According to @mattkoval, the average creator lifecyle lasts 5 to 7 years. 

Why?

► fame is fleeting
► show formats get stale
► creators become exhausted
► it’s an emotional rollercoaster
► algorithms prioritize viewers

Big Idea: Successful creators need to think more like startups and build a business that doesn’t depend on their personality.