“Question #1: How many people want this product?
To answer question 1, I looked at places where lots of paleo people hung out. Community sites like PaleoHacks and blogs like Mark’s Daily Apple all mentioned bone broth and its health benefits, while Google Trends showed some decent (and quickly growing) interest.”
“Question #2: Will people pay enough to make this a meaningful business?
To answer question #2, I bought the domain “bonebroths.com,” had the stroke of genius to name the company Bone Broths Co., and set up a VERY basic landing page using Unbounce.”
“The number of people clicking the Order Now button on the Unbounce page was insane: 30% of people who hit the site from a cold Bing ad ended up buying.”
To answer question 1, I looked at places where lots of paleo people hung out. Community sites like PaleoHacks and blogs like Mark’s Daily Apple all mentioned bone broth and its health benefits, while Google Trends showed some decent (and quickly growing) interest.”
“Question #2: Will people pay enough to make this a meaningful business?
To answer question #2, I bought the domain “bonebroths.com,” had the stroke of genius to name the company Bone Broths Co., and set up a VERY basic landing page using Unbounce.”
“The number of people clicking the Order Now button on the Unbounce page was insane: 30% of people who hit the site from a cold Bing ad ended up buying.”