“Tangle, a daily newsletter that goes in-depth on one big news topic per day, now has 100,000 readers and more than 16,000 paying members. Founder Isaac Saul explains how he built it.”
“Tangle is a daily newsletter that goes in-depth on one big news topic per day. While other newsletters try to package the news into a quick read, Isaac’s gone a different route: The main section covers topics like immigration or international elections and frequently runs more than 3,000 words, highlighting how the political left and right in the U.S. react to that topic, followed by Isaac’s analysis.
The format has resonated: Tangle now has 100,000 readers and more than 16,000 paying members, who pay $59 per year. (Subscribers from the early days of Tangle are grandfathered in at a rate of $50 per year, while a few hundred others pay either $199 or $499 as “thank you” or “founding” members.) Isaac’s added additional revenue streams — advertising, a tip jar, and merch — and is closing in on $1 million per year in annual revenue.”