3 reasons to consider gifs over images or videos
Gifs can convey motion and emotion. That can make them more engaging than static images, but smaller and easier to send than video files.
Gifs play automatically. Unlike videos that require embed codes and a play button, gifs just work. They’re visible in emails or documents that don’t support video.
Gifs are helpfully brief. Limited to 15 seconds on platforms like Giphy, people will see your entire visual message. Gfycat allows you to host gifs of up to 60 seconds.